Arthur Giovanni, top salon owner in Beverly Hills, Hollywood and founder of Giovanni Professional Hair Care Products, the salon and products were hit with many of the Hollywood stars, celebrities and also highly recommended by "In Style" Magazine and as seen on many other magazines. In 1977, Mr. Giovanni developed the whole range of hair care products and was introduced to selected salons throughout the United States, Europe and the Orient. Giovanni is made primarily with vegetable protein base - the first of it's kind - combines with blend of herbs, vitamins, minerals, proteins and nutrients, this combination leaves the hair light, clean, shiny and healthy look!